Sexualized Saturdays: Creating vs. Consuming Problematic Media: The Fifty Shades of Grey Effect

“It’s okay to enjoy problematic things!” This has become a rallying cry in fandom, and I’ve seen it crop up most recently amongst the Star Wars fans. Fandom wars have already flown into full swing shaming people who ship Kylo/Rey, and while it is admittedly a very problematic ship (and will be more so if they end up being related), it’s also people’s prerogative to ship what they want as long as they understand the canonical issues with their relationship. Each person who participates in a ship or a fandom has to weigh the good against the bad, and the final call—is this something I’m willing to accept with its flaws, or is this too much for me—is a deeply personal one.

Unfortunately, unlike fandom, where The Discourse rules all and people tend to err on the side of policing the problematic aspects of fanworks, the Powers That Be seem to have a mentality along the lines of “this sold well; people must want more of it” that precludes the possibility of refining the product in any meaningful way. Basically, when something problematic becomes popular, there’s such a rush to cash in on that popularity that, while fans are having discussions of how to improve the original work, those who create and propagate the media are popping out clone after issue-laden clone, replete with all the problems of the original. And nothing is quite as emblematic of this issue as the cultural phenomenon that is Fifty Shades of Grey.

fifty-shades-greyVaguely NSFW image and text below the cut.

Fifty Shades of Grey was hailed on some fronts as promoting a sort of sexual revolution amongst the women of America, mostly because women were openly acknowledging reading something that everyone knew had explicit sexual content. This wasn’t a bodice-ripper novel with one climactic (pun intended) scene where ~his turgid manhood entered her dewy warmth~ or some such vague nonsense; FSoG features multiple scenes of vividly, if poorly, described sex. This positioned women—for possibly the first time on such a wide cultural stage—as sexual consumers rather than sexual products. It made people uncomfortable because it was just not acceptable for women to desire sexual gratification instead of being a vehicle for it.

fifty shades sexUnfortunately, Fifty Shades is not a book about a healthy “safe/sane/consensual” BDSM relationship as much as it thinks it is; rather, it’s about a stalker who takes his sexual issues out on a girl who’s never even had vanilla sex before, and this storyline is portrayed as romantic. Christian harasses, stalks, and abuses Ana, on one occasion forces sex on her despite her refusal to consent, and tries to control every aspect of her life, from her diet to her friendships. Of course, with Twilight as FSoG’s source material, it’s unsurprising that it has a main character with such “romantic” control issues.

One of many.

One of many.

If this were a one-off (also pun intended) phenomenon, it’d be one thing, but Fifty Shades of Grey has gone supernova. I’ve mentioned here and there that I work in a bookstore. We get tons of romance novels in all the time that are attempting to cash in on the Fifty Shades of Grey hype—wish-fulfillment erotica with a hearty helping of poorly-represented BDSM. After some time spent setting up displays and shelving all these books, I started to notice a theme about them: none of them feature the woman as the domme in the relationship. Suddenly we’ve gone from one novel about a woman reluctantly becoming a submissive to an entire genre of it. I also moonlight as an intern for a publishing agent, and you wouldn’t believe the number of manuscripts that appear in her slush pile comparing themselves to Fifty Shades—and my agent doesn’t even represent erotic fiction. Even now, when the hype for Fifty Shades itself has all but died down, writers still see a cash cow in its premise.

And because these books seem to be based on a research-free vague hunch about how BDSM actually works, it perpetuates a barrage of heteronormative messages telling women that submitting to their man is sexy. (Honestly, how hard would it be to do some research? There do exist out there very well-written, thoughtful, and sexy stories about BDSM relationships that do the subculture justice.) In the guise of sexually empowering them, the media has managed to commodify the idea of female obedience to a controlling and sexually dominant man. On one flip side of this, it suggests to women who don’t find the trend sexy or appealing for whatever reason that they are failing at being Sexually Empowered and are probably setting women’s rights back or something. On another flip side, it tells men that women find Christian Grey’s behavior really arousing—which translates to a reinforcement of toxic masculinity for men.

fifty-shades-of-grey

Ooh, yeah, sell my car without telling me, don’t let me see my friends, that gets me so hot.

A recent study from the University of Michigan showed that women who watched romantic comedies that featured men pursuing women persistently and despite rejection—in a light that celebrated that behavior—were more likely to find stalking behaviors unthreatening in real life. I bring this up to underscore the fact that media has a real power over our reactions when we’re not thinking critically about it. We as consumers have to carefully ponder every experience with popular media rather than simply swallowing its messages whole.

And therein lies the real problem: we shouldn’t have to. We wouldn’t be consuming problematic media if it didn’t exist, and the blame for that lies not with fans but with media producers. It’s one thing to look to a (presumably unintentionally) misogynistic, abuse-apologizing book like Fifty Shades of Grey and say “yeah, I liked that”; it’s another thing to publish it for massive profits, and then another like it, and then another like that one. Something can be sexually empowering to individuals while still being harmful to the sexual empowerment of society as a whole, and it’s the responsibility of media producers to keep problematic drivel that perpetuates terrible sexual messages away from mass production.


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6 thoughts on “Sexualized Saturdays: Creating vs. Consuming Problematic Media: The Fifty Shades of Grey Effect

  1. I have not read 50 Shades (nor Twilight!), but I saw the film version of FSoG on HBO On Demand, when I had a few hours a month or so back, and I was appalled at how bad it was from a thousand viewpoints…poorly written, ridiculous characters, and not remotely “right” as far as actual BDSM goes by any stretch of the imagination, even apart from all of its problematic aspects you mentioned, which are superlatively problematic indeed. Ugh.

    Why is this popular? Why did someone spend money making this into a film? Why did I waste two hours of my life on something that wasn’t even interesting from any viewpoint other than to horrify me at what people find popular and interesting? Crikey…

  2. I have mixed feelings about this argument, because what we consider problematic changes over time. Non-heterosexuality used to be problematic. Interracial relationships used to be problematic. Non-white protagonists used to be problematic. Somebody think of the children!
    Even now, the actual thing driving increasing diversity in our media comes from consumers saying that fanworks are not enough, that we need canon representation, and then larger corporations responding to that potential customer base growth.

    So which is it? Are producers supposed to listen to the desires of their fanbases or not?

    • I get where your coming from but there is still a huge difference between making something that has an interesting and original story and just pushing outdated and unhealthy relationships. Even if fifty shades had been marketed as a horror or he was shown as a stalker it would have made the whole message of the movie less problematic. Hollywood only started to become more diverse because of all the activists that fought for equality and it still has a long way to go.

      So yes producers should and will continue to listen to fans and that’s why you should be aware of what your consuming.

  3. Pingback: Sexualized Saturdays: BDSM in Fanfiction and Pop Culture | Lady Geek Girl and Friends

  4. Pingback: Dita Von Teese’s Opium Den: Consuming Problematic Media - Women Write About Comics

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