Internet Branding with a Nerdy Slant

Living in the internet age is pretty weird. We’ve gone through a paradigm shift from being afraid to meet people from online in real life to having the possibility of meeting many friends and significant others in and outside of cyberspace. It’s been quite the change. With this openness, increasing ubiquity of access, and wider spread of ideas, the internet has sort of developed its own culture. This has happened to the degree that even specific social networks and sites have their own flavor or subculture; people have a mindset about Reddit, Tumblr, etc., and those sites tend to have self-identified traits. Perhaps more than traits, each of these subcultures perpetuate their own style of memes, and each amplifies their frequency of use to a different degree. Even though they existed long before the internet, memes have seemed to really pick up a lot more steam in the past few years. One area really affected by the memetic culture of the internet is advertising. In particular, social media profiles for products have adapted more humorous approaches to gathering support and fan attention. Nerdy properties were quick to jump on the meme bandwagon, and less geeky products were equally as quick to add memes and other genre references to their plans. I want to talk about both a bit more, since not only do they both show the proliferation of nerd sensibilities to the greater public consciousness, but this usage also shows how companies are making an effort to cater to what people want a bit more.


(via—Sonic the Hedgehog Facebook Page)

Continue reading