With Wonder Woman’s tenure as the United Nations Honorary Ambassador for the Empowerment of Women and Girls coming to a somewhat unceremonious end, I can’t help wanting to do a postmortem on her appointment and the controversy surrounding it. In addition to finding the whole affair oddly fascinating, I found it revealing—not only about global attitudes towards feminism but on how the most recognizable symbols of pop culture feminism are often inherently polarizing.
While I do not question that all parties involved genuinely had nothing but good intentions, there were some serious objections raised almost immediately (after the collective online shout of “cool!” dissipated, anyways) and they bear further examination, especially in light of the apparent success of said objections.
The three things that were most controversial about this “appointment” are all significant. The primary objections were that Wonder Woman is overtly sexualized, that a fictional rather than a real woman was unacceptable for such a role, and that giving “Wonder Woman” that voice for women was effectively just handing it to the DC Comics marketing department. While there were a few objections related to her history of violence and some that simply being a comic book character delegitimized her, the former was not really unique to this case in any particularly interesting way and the latter is something I won’t dignify with a response.
Before I jump into the fallout over all this, it’s probably a good idea to recap what exactly happened. While this was a big deal in geek and/or feminist circles, it was quick and a lot of us may have missed most of it. In October of 2016, the UN announced that Wonder Woman would be named an honorary ambassador. The press release mentioned that as part of a campaign with DC and Warner Bros, Wonder Woman would be connected to everything from fighting abuse to promoting examples of women making a difference. What would WW actually do though? Primarily, be featured in various social media campaigns to promote gender equality as part of the United Nations’ sustainable development goals.