The horror genre is a tricky one. It’s very hard to get the impact you’d like from your audience, or to get people invested enough to see your story through to the end. I’ll admit that I’m personally very picky when it comes to horror stories that I enjoy. Don’t Hug Me I’m Scared was something I never would have considered watching if it didn’t continuously pop up in my related videos on YouTube—it must be interesting since millions of people loved it, right? The video starts out with a bunch of puppets learning to be “creative” and express their emotions, but by the end of the video they’re cutting into a raw meat cake. It wasn’t what I expected, but I loved the video anyway. It wasn’t because of the shock value, or just how outlandish it was; I liked it for the deeper meaning.
The puppets act like they’re hosts of a children’s television show (like Sesame Street), and make fun of the way children are being told exactly how to act and think. It’s the kind of satire that’s not done very often, especially in the horror genre, and I’d love to see more of it! For a while I thought it was meant to be a one shot bit, possibly a student project and nothing more. Luckily the creators produced a second video, and a Kickstarter for more videos of the same nature was funded in 2014. Two more videos have come out within the past year, and they’re still as dedicated, satirical and creepy as their predecessor.