A few days ago the staff of Tumblr (you still have a Tumblr, right? We do.) promoted a post announcing “emoji spells” were “having a moment”. I couldn’t help but think about how unique this idea is, and at the same time, really isn’t. Emoji spells are a series of emojis put together with a similar intent to that of casting traditional spells. They’re popular with technopagans and operate under principles similar to traditional spellcraft, combining specific intentions with sending the spell out into the world multiple times. Instead of saying the words aloud thrice, likes and reblogs (or other forms of sharing specific to a digital platform) charge and cast the spell. Witches have used sigils, or symbols, that are experimental and unique to a specific spell. They turn an intention into a magic image, so emojis are the perfect vehicle for digital witchcraft. The more the emojis are shared, the greater charge they get and the more powerful they become, just as many voices are more powerful than one.
The reason emoji spells get so many reblogs and likes isn’t because there are an overwhelming number of Wiccans and magic-users on Tumblr (although there is a thriving community). It’s because people hope they work, it takes next to no effort to pass on today’s version of the chain letter, and if they don’t work, no one actually thinks any harm will come of it. That’s the key: we aren’t really sure if digital manifestations of religion really count in the same way “real-world” religious rituals and practice do. Even in the Wiccan, witchcraft, and pagan communities, practitioners of techno magic are looked down on. One way to start this conversation is to look at geek culture, and the way geeks have been encountering some of the most important fundamental elements of religion since the dawn of the internet.