Overwatch has been out for over a year now. We’ve seen lots of updates and gameplay patches, tons of cosplays, and an approximately infinite amount of fanart and articles on the game’s social issues and impacts. Suffice to say, the game has been a worldwide phenomenon among many audiences. In this regard, Overwatch has executed the seemingly difficult task of being a hit with both experienced players and casual players, as well as with both gameplay enthusiasts and fandom participants (and of course, these two can overlap). It’s one of the best examples of a game that has accomplished garnering such an audience, and I’d like to explore how they’ve done this.