Last week I reviewed Broadway Nights, a book I unexpectedly found at good ol’ Half-Price Books. Another book I was thrilled to come across in my used book store’s Performing Arts section was Ken Mandelbaum’s Not Since Carrie: 40 Years of Broadway Musical Flops. I’ve been keen on reading this book ever since I got interested in Carrie, the musical, several years ago, but hadn’t come across it in any of my bookstore visits (why I never looked online for it, I don’t know). I’m pretty sure I actually let out an audible gasp when I saw this copy wedged on the shelf and immediately snatched it up before proceeding to the register smiling like I had some kind of juicy secret. Hopefully I didn’t unnerve anyone too much, but I can’t really bring myself to be too bothered because I was on cloud nine.
To start with, I both love and hate the cover. I’m not fond of the typeface selected and really hate that it’s used for the title, subtitle, and author’s name. It’s just too much, especially for a typeface that’s so decorative and not particularly legible, and it kind of obscures the book’s name. Is it 40 Years of Broadway Musical Flops: Not Since Carrie or Not Since Carrie: 40 Years of Broadway Musical Flops? Yes, the “Not Since Carrie” part is larger, but being written in the same font and having everything perfectly aligned to the left makes it read more like a paragraph than a title. I much preferred the title as presented within the book:
Doesn’t that look nicer? Using different fonts to give emphasis and impact, and actually arranged like a title rather than a block of text? What I love bout the cover, of course, is the photo. Gah, I spent an inordinate amount of time just looking at that photo and picking up little details like the glittering floral design on Carrie’s dress that I was never able to see in online photos of the show.
A little costume porn goes a long way with me, so that saves the whole cover.
Anywho, 300+ words into this review, maybe it’s time to actually talk about the content of the book, huh? The first section included Mandelbaum’s acknowledgements, operational definition of a “Broadway Flop” (No more than 250 performances, no significant productions after closing, only shows which were intended to play Broadway even if they closed before making it to their opening, and only those with a narrative), and some preliminary information about the infamous musical from which the book gets its title.