Ever since Ubisoft’s conference at E3, it seems like the whole internet has been shitting on them, and why not? If any gaming development team—or any development team of any media—in this day and age seriously expects to use “it’s too hard” as an excuse to exclude female characters from their games, then they need to be told by thousands of people that their stance is wrong. Period. For once, though, the incensed denizens of the internet weren’t alone. We were joined by several prolific voices in the gaming community, from those who worked on Assassin’s Creed (the series being scrutinized, in case you forgot), to mocap specialists, and even other game companies. Yes, indeed: the public and the industries seem to be ready for more games with female stories.
So, game companies, why aren’t you doing anything about it?
I’m not complaining: companies that willingly agree that this trend of throwing female characters under the bus in favor of more comfortable male characters is kind of fucked up is, well, unexpected and appreciated. Yet it’s easy to agree with these things—especially when they make your company look good—when you don’t actually have to do anything about them. While I did, and still do, laugh at the jibes made at Ubisoft’s expense by Insomniac Games and Breakfall, they’re not exactly remedying the issue. But they’re not alone; I’d hazard to say that most everyone else is in the same boat of confusing the representation of women in video games with video games that feature female stories. While both are very much needed in this medium, we are suffering a drought of the latter.
If there’s anything we’ve learned from Disney over the years, it’s that princesses sell. In fact, even if a girl isn’t a princess, she ends up being turned into a princess all for the sake of marketing—is it any wonder why toys of Lilo and Stitch are no longer being made despite the strength of the film itself? There’s something timeless about a princess, or at least the concept of them, and the movie industry hasn’t been the only one to notice this. Many modern games still employ princesses as a trope or a stand-in collectible, both of which aren’t really ideal for the representation of ladies in games. But let’s bring this back to marketability and the line-up of one very specific puzzle in the 3DS Mii Plaza.
Ever since I saw it, I knew that I’d have to complete the ‘Nintendo Starlets’ puzzle no matter how many people I’d need to street pass to get the pieces. Obviously I knew Princess Peach would be on there, but the other characters were a mystery to me: which female characters would Nintendo deign to put on the same rank as the pinnacle of princessliness herself?
As I continued getting pieces, though, I became more and more disappointed. Rosalina was the next princess I unlocked: not unexpected, and my feelings on her are rather neutral. Then Zelda. Then… Zelda again. And finally Pauline. I don’t know about you, but there’s something incredibly boring about this group. The disappointment came twofold: from a girl who didn’t sign up for a puzzle called “Nintendo Princesses” and from a Nintendo fan who knows that Nintendo has a wealth of female characters to choose from, or at least enough that they didn’t have to use Zelda twice.
The other day, my brother handed me his phone with only the preface of, “you should write an article about this.” He knows me too well.
The last time I talked about My Little Pony, I touched on some of the good messages that the show brought to younger girls—confidence, hard work, and perseverance—and how moves within the show can serve two basic purposes: one of teaching the younger female audience the virtues that will help them when they’re older and the other providing business investors with revenue. Today I’ll be discussing this latter point in concerns to the negative implications to MLP’s audience. However, I won’t be doing this through the Friendship is Magic brand. Instead, I’m going to be looking at the newest member to the franchise, Equestria Girls.