Once upon a time about six years ago in a Gamestop, not so different from a store near you, I came across an in-store display. “Games for Girls” it read in its lavender lettering, flowers adorning the sides. I doubt any guy bought the games that were in that display. Indeed, I can’t imagine any girl buying many of the games in there either. If you’ve spent any time anywhere, you probably know the games that were displayed: Imagine: Babies, Girls Mode, Cooking Mama, some horse game. I exchanged a knowing look with the female cashier, chuckled a bit, and went on my way, but the advertisement has never left my mind in all these long years. I had never really wondered why before a couple days ago. It’s beyond a simple incredulity about the stupidity of the campaign and I’m discovering this area of gaming is much greyer than I originally thought.
What are ‘games for girls’?