Games for Girls: Nintendo’s Failed Grab for the Girl Gamer Crown

If there’s anything we’ve learned from Disney over the years, it’s that princesses sell. In fact, even if a girl isn’t a princess, she ends up being turned into a princess all for the sake of marketing—is it any wonder why toys of Lilo and Stitch are no longer being made despite the strength of the film itself? There’s something timeless about a princess, or at least the concept of them, and the movie industry hasn’t been the only one to notice this. Many modern games still employ princesses as a trope or a stand-in collectible, both of which aren’t really ideal for the representation of ladies in games. But let’s bring this back to marketability and the line-up of one very specific puzzle in the 3DS Mii Plaza.

Nintendo Starlets 3DSEver since I saw it, I knew that I’d have to complete the ‘Nintendo Starlets’ puzzle no matter how many people I’d need to street pass to get the pieces. Obviously I knew Princess Peach would be on there, but the other characters were a mystery to me: which female characters would Nintendo deign to put on the same rank as the pinnacle of princessliness herself?

As I continued getting pieces, though, I became more and more disappointed. Rosalina was the next princess I unlocked: not unexpected, and my feelings on her are rather neutral. Then Zelda. Then… Zelda again. And finally Pauline. I don’t know about you, but there’s something incredibly boring about this group. The disappointment came twofold: from a girl who didn’t sign up for a puzzle called “Nintendo Princesses” and from a Nintendo fan who knows that Nintendo has a wealth of female characters to choose from, or at least enough that they didn’t have to use Zelda twice.

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