“It’s okay to enjoy problematic things!” This has become a rallying cry in fandom, and I’ve seen it crop up most recently amongst the Star Wars fans. Fandom wars have already flown into full swing shaming people who ship Kylo/Rey, and while it is admittedly a very problematic ship (and will be more so if they end up being related), it’s also people’s prerogative to ship what they want as long as they understand the canonical issues with their relationship. Each person who participates in a ship or a fandom has to weigh the good against the bad, and the final call—is this something I’m willing to accept with its flaws, or is this too much for me—is a deeply personal one.
Unfortunately, unlike fandom, where The Discourse rules all and people tend to err on the side of policing the problematic aspects of fanworks, the Powers That Be seem to have a mentality along the lines of “this sold well; people must want more of it” that precludes the possibility of refining the product in any meaningful way. Basically, when something problematic becomes popular, there’s such a rush to cash in on that popularity that, while fans are having discussions of how to improve the original work, those who create and propagate the media are popping out clone after issue-laden clone, replete with all the problems of the original. And nothing is quite as emblematic of this issue as the cultural phenomenon that is Fifty Shades of Grey.