Rin Plays: Child of Light

There’s nothing worse than seeing a game not getting the love it deserves. If you’re thinking to yourself, “I’ve never heard of this Child of Light game,” you’re not alone: the game was barely advertised and most—if not all—publicity was generated by word of mouth. This isn’t any surprise; I mentioned in an earlier post how games directed more towards a female audience receive much less advertising in general than games that are clearly intended for a more male-centric audience. And unless produced by a larger name developer, indie games don’t really get advertised anyway. Though Child of Light has that indie feel, it doesn’t change the fact that the game was still produced by Ubisoft. Not only that, but by their largest development studio—Ubisoft Montreal—as well. There’s no excuse for the lack of company generated buzz. I mean, look at it: wouldn’t you want to hype this game?

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